Laurence Dunmore encompasses the true essence of a cinematic visual storyteller - films resonating with a captivating style defined by character performance and arresting visuals - receiving critical acclaim in the process. From a background in graphic design and art direction Laurence made his mark in film with music videos before advertising where he was soon recognised as Commercial Directions Creative Future by industry magazine Creative Review. Followed by a Cannes Gold Lion for the uniquely humorous ‘Metamorphosis’, defining the sustained carnal pleasures of reincarnation for AXE/Lynx. His surreal and irreverent comedies for Adidas won a Silver Lion and Gold D&AD pencil whilst films for Fallon and BMW earned Dunmore his first AICP award.
His work for clients American Express, Dodge, AT&T, ING, Liberty Mutual, Bank of America, Cadillac, Ford, Mercedes, Dewar’s, Jameson, Lexus and Turkish Airlines established Laurence’s reputation as a film maker with passion and original vision. His spot ‘The Other Wall’ for Tullamore D.E.W. was cited by Creativity as “The Alcohol ad that all ads should aspire to”, naming it one of the top ten films of the year. Laurence continued award winning work for luxury brands Hermes, Diesel and Giorgio Armani winning an EPICA for Direction and Cinematography in 2016 for his stunning Terre D’Hermes campaign.
Laurence’s collaboration with John Malkovich on a quirky Eurostar spot lead to the realisation of his vision to create longer form film. Laurence’s first feature ‘The Libertine’, starring Johnny Depp, Samantha Morton, Rosamund Pike and John Malkovich was nominated for seven British Independent Film awards, including two for direction.
Laurence has never shied away from films with social issue or a controversial stand producing work challenging the preconceptions of skin color for The Commission for Racial Equality and championing women’s equality in the workplace for ‘Change for Good’. His latest films for Tullamore D.E.W. saw Laurence craft cinematic stories rich with social poignancy addressing immigration, acceptance, and integration in the resonant ‘Beauty of Blend’ campaign.
Laurence is most inspired when immersed in film - ideas made real through collaborative vision and defined focus - pushing the boundaries a little more each time. “I am excited to be partnering with The Cavalry and sharing a vision and passion for film across all formats and platforms, inspiring the character, performance and storytelling I love with the possibility and compliment of new technologies.”