The D Show

We love Detroit!

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Chloé and Richard had a blast celebrating the work and catching up with friends. 

Somoroff+ Studios in Shoot Magazine

Director Michael Somoroff, EP Jack cohn Launch Somoroff+ Studios

Director Michael Somoroff and veteran executive producer Jack Cohn have launched content production company Somoroff+ Studios. Housed at in international art destination, Manna Contemporary in Jersey City -- the sprawling arts complex is just 15 minutes from SoHo-- the new studio is designed to see the needs of global marketers and their ad agencies. 

Somoroff is an accomplished tabletop director whose career includes extensive credentials, both in the U.S. and Europe. Prior to launching Somoroff+ Studios,  he established and led the tabletop studio at MacGuffin Films, where as sr. partner he played a key role in the company’s growth and success. Partnering with him on this new venture is Cohn, who built the careers of many of the industry’s leading directorial talents. 
 
Somoroff noted, “Clients’ needs have evolved, and the amount of content they require has exploded. I’ve have never seen a greater need for excellent production work like today. With budgets being spread across so many additional platforms, it’s an environment that screams for innovation and problem solving, something we find very seductive. We want to be at the cutting edge, and we’re willing to invest in projects to prove it.”
 
Cohn added, “Our model is built around finding solutions for our clients, both financially and creatively. We provide flexible creativity in every area with the utmost in terms of high quality production value for varying budgets. We do this in large part by relying on teamwork, tapping a group that’s highly experienced yet can work in a flexible, collaborative manner, and backing them up with a fully equipped, world-class production facility--soup to nuts.”

The company opens with an expansive and growing roster of directors whose experience spans the areas of food, beverage, casual dining and QSR brands, as well as lifestyle, fashion, beauty and apparel. Leading the roster, in addition to Somoroff himself, are two acclaimed masters of the tabletop arts, Vittorio Sacco and Etienne Proulx. Longtime friends, the three are now united under a single production banner, offering clients expertise in the creation of moving and still images for food and beverage brands.

Continue reading in Shoot Magazine

Scandinavia in Rolling Stone

Press for Scandinavia's music video for
The War on Drugs

A young punk and a green giant hit the road in the goofy eyes poignant new video for the War on  Drugs' "Nothing to Find". The Track appears on the Philadelphia outfit's new album, A Deeper Understanding. 

Ben Fee directed the clip, which stars actress Sophia Lillis as one half of an unlikely couple — the other being a large humanoid figure comprised of moss, grass and leaves. The War on Drugs' propulsive "Nothing to Find" provides the perfect soundtrack for their remarkable journey as they speed across an open desert highway in an old car (also covered in foliage), shoplift snacks from a rest stop, shoot pool and dance around an empty billiards hall.

Throughout the journey, Lillis' character tries to keep her mate trimmed and waterered, but no amount of care can stave off the inevitable march of nature. As the sun falls, the green giant – many of his leaves now brown – collapses to the ground. When Lillis' character wakes up the next morning, her partner has returned to the earth, leaving a lone branch in her arms.

Continue reading in Rolling Stone

Ben Fee @ Scandinavia directed the War on Drugs' music video, "Nothing to Find",
staring Sophia Lillis (IT) IMDB.
 Additional profiles:  NPRPitchfork,  Spin,  Paste,  Bustle,  Uproxx,  Stereogum, and many more.

New Free The Bid Director

MB Klinger signs with The Cavalry Productions

The Cavalry Productions signed comedy Director Meslissa Bolton-Klinger for spots work, branded content and virtual reality. Bolton-Klinger has directed A-list talent like Amy Schumer, The Rock, Ray Romano, Snoop Dog, Kevin Hart and many more.

“We are all fully aware there are far too few female directors in the media landscape and even fewer in the comedy and action genres. Melissa is here to change that,” says Tanya Cohen. “She’s a badass”

Bolton-Klinger studied at L.A.’s infamous improv and comedy troupe, The Groundlings. Working with a vast array of talented people at The Groundlings helped Bolton-Klinger hone her craft in terms of directing talent. She has flawless comedic timing, whether it be subtle nuanced humor and performance, or more raunchy bathroom style! Her brand of funny starts with her owns sassy sense of humor, with always makes the collaboration inspiring and entertaining. 

A Separate Entity in Business Insider

Velcro wants you to stop using the term 'Velcro' incorrectly - a catchy music video explains why

The legal team at Velcro is, according to a new tounge-in-cheek video, fed up with people misusing the brand’s name to refer to she’s and wallets that use generic fastening technology. 

They are not “velcro shoes” or “velcro wallets” the company insists, but sheds and wallets with hook-and-loop fasteners. 

To drive the point home, the company today release a music video of (apparent) Velcro employees taking turns in rhapsodic verse, decrying the ways people incorrectly use the brand in everyday life. 

“We’re a company that’s so successful, that everywhere you go you see this hairy, scratchy fasteners and you , ‘Hey! That’s velcro!” a male “employee” in a suit begins, before dishing the next verse to a businesswoman. “But even though we invited this stuff, our patent, lapsed forty years ago. Now no matter who else makes it, you still want to call it ‘velcro.’ “

Click here to continue reading on Business Insider

Penn Holderness (A Separate Entity) wrote and directed this video for Velcro.
Additional Press includes: Mashable, USA Today, NY Daily News, and more....

Variety profiled Larry Shapiro & Jonathon Ker's production company A Separate Entity

A Separate Entity is a next generation production company shaping the next wave of Advertising. These directors were born in this digital age and have been creating content for their own social media channels for quite some time. A Separate Entity has curated the top talent of these Youtube, Facebook creators to offer production solutions to advertisers.
Click here to read the article

SPECTACLE's VR film was a recipient of the HTC VIVE grant VR For Impact

This is MAJOR! SPECTACLE's piece "The Extraordinary Honey Bee" with Director Jason Zada and Haagen Dazs was a recipient of the first HTC VIVE grant VR FOR IMPACT. In other words, HTC VIVE is sponsoring SPECTACLE's project! Check out the trailer and be on the look out for this VR film via VIVEPORT in June!
Click here to view the trailer and read the write up in UPLOAD VR & PR Newswire