Somoroff+ Studios in Shoot Magazine
Director Michael Somoroff, EP Jack cohn Launch Somoroff+ Studios
Director Michael Somoroff and veteran executive producer Jack Cohn have launched content production company Somoroff+ Studios. Housed at in international art destination, Manna Contemporary in Jersey City -- the sprawling arts complex is just 15 minutes from SoHo-- the new studio is designed to see the needs of global marketers and their ad agencies.
Somoroff is an accomplished tabletop director whose career includes extensive credentials, both in the U.S. and Europe. Prior to launching Somoroff+ Studios, he established and led the tabletop studio at MacGuffin Films, where as sr. partner he played a key role in the company’s growth and success. Partnering with him on this new venture is Cohn, who built the careers of many of the industry’s leading directorial talents.
Somoroff noted, “Clients’ needs have evolved, and the amount of content they require has exploded. I’ve have never seen a greater need for excellent production work like today. With budgets being spread across so many additional platforms, it’s an environment that screams for innovation and problem solving, something we find very seductive. We want to be at the cutting edge, and we’re willing to invest in projects to prove it.”
Cohn added, “Our model is built around finding solutions for our clients, both financially and creatively. We provide flexible creativity in every area with the utmost in terms of high quality production value for varying budgets. We do this in large part by relying on teamwork, tapping a group that’s highly experienced yet can work in a flexible, collaborative manner, and backing them up with a fully equipped, world-class production facility--soup to nuts.”
The company opens with an expansive and growing roster of directors whose experience spans the areas of food, beverage, casual dining and QSR brands, as well as lifestyle, fashion, beauty and apparel. Leading the roster, in addition to Somoroff himself, are two acclaimed masters of the tabletop arts, Vittorio Sacco and Etienne Proulx. Longtime friends, the three are now united under a single production banner, offering clients expertise in the creation of moving and still images for food and beverage brands.
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