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Velcro wants you to stop using the term 'Velcro' incorrectly - a catchy music video explains why

The legal team at Velcro is, according to a new tounge-in-cheek video, fed up with people misusing the brand’s name to refer to she’s and wallets that use generic fastening technology. 

They are not “velcro shoes” or “velcro wallets” the company insists, but sheds and wallets with hook-and-loop fasteners. 

To drive the point home, the company today release a music video of (apparent) Velcro employees taking turns in rhapsodic verse, decrying the ways people incorrectly use the brand in everyday life. 

“We’re a company that’s so successful, that everywhere you go you see this hairy, scratchy fasteners and you , ‘Hey! That’s velcro!” a male “employee” in a suit begins, before dishing the next verse to a businesswoman. “But even though we invited this stuff, our patent, lapsed forty years ago. Now no matter who else makes it, you still want to call it ‘velcro.’ “

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Penn Holderness (A Separate Entity) wrote and directed this video for Velcro.
Additional Press includes: Mashable, USA Today, NY Daily News, and more....

Chloe MillerComment