New Director at Fancy Content: Amit Mehta
Amit Mehta has a passionate affinity for the awkward, the absurd, the awkwardly absurd and the absurdly awkward. Through stories both everyday and epic, his work reflects a commitment to performance, minimalism rooted in character and situation.
Since launching his directing career on a Comcast campaign, he has shot for a variety of clients including Google, Mercedes, ESPN, Volkswagen, McDonald’s and Ford. His Super Bowl ads for BMW enjoyed a long subsequent run, with one earning a best-of nod from TIME Magazine Entertainment.
In his earlier forays into theater, film, and television, Amit has logged thousands of laptop hours in numerous coffeehouses, co-wrote the film Scenes of the Crime starring Jeff Bridges, shared screen time with chimpanzees, and was possibly typecast as Saddam Hussein’s fictional grandson.
Amit’s sporting loyalties are unusually divided between having previously lived in Milwaukee, New Delhi, and Philadelphia. He now calls LA home when not on the road for a shoot or pretending to be a Berlin resident. His kryptonite is yellow cake with chocolate icing – but not the fancy bakery kind. He prefers his cake out of a box.